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PR Newswire

Saudi Arabia imports of canned tomatoes from the EU and Italy continue to grow in 2025 and 2026

The “Red Gold from Europe” Campaign will highlight the Quality, Security and Versatility of Italian and EU Canned Tomatoes at The Saudi Food Show 2026. This exciting initiative aims to showcase the outstanding quality, safety, and versatility of Italian and EU canned tomatoes, celebrating their essential role and versatility in both everyday and gourmet cooking. Attendees are invited to meet with tomato producers, enjoy live cooking sessions and explore the wide range of canned tomato options that exemplify European and Italian agricultural excellence.